The River Point Farms exhibit was a very close second because it
executed well on booth presentation and exhibit personnel. As soon as
you walked into the aisle this booth visually demanded attention. An
effective use of lighting coupled with the use of three dimensional
layered graphics was eye-catching and innovative.
The company identity
was large and clear and, amazingly, three distinct company and product
messages were communicated in just seven words. The two exhibit
personnel in this booth also were completely focused on acknowledging
attendees in the aisle and wore recognizable company branded shirts.
